Excellence at the core
Partners from the world's leading strategy firms, including McKinsey, BCG and Bain, alongside experienced senior industry leaders. The same rigour, none of the detachment.
Growth Strategy & Delivery
REAL Growth Partnership is a business growth consultancy for direct-to-consumer businesses in the UK and globally.
Growth is delivered by partners from the world's leading consulting firms and senior industry leaders, at a fraction of the cost of traditional top-tier consulting, working with your teams from strategic agenda through implementation.
As your business growth consultant and business advisor, we bring strategy and delivery together: identifying the pockets of value in your business, building the right strategic ambition and delivery roadmap, then making it happen against the metrics that matter.
Our work spans retail, luxury, hospitality and FMCG, from business expansion strategy and customer growth to marketing, technology, digital, go-to-market and commercial performance.
Why REAL is the right choice
The right expert every time
Every partner works with our in-house team and wider expert network to identify the right people for the challenge in front of you. We build the team around relevant experience and the work required, not who is available in an internal staffing pool.
Lean by design
No global real estate, no layers of hierarchy. Up to 75% lower costs for the same calibre of work as top-tier consulting firms such as McKinsey, BCG and Bain, and we stay for delivery.
We stay to deliver
Embedded with your team, accountable for the outcome. We do not hand over a deck; we advise, act and see it through. We bring experience across advanced commercial techniques, including AI, and if we do not believe we can deliver growth, we will tell you.
Paid for results
Fees tied to outcomes. We earn when the work pays off for you, so your business growth consultant is working towards the same commercial outcome as your team, focused on what actually moves the numbers.
How we work, start to finish.
Start with the number
Before you commit to anything, we work through the problem with you. Together we seek clarity on what needs to move, where the value sits and how our success will be measured.
You only start paying once you are confident it is the right plan and we are the right people to deliver it.
Find where the value is
We map the business quickly to see where the growth is and where it leaks. We then home in on the two or three KPIs that will make the biggest difference and benchmark them against our proprietary data to confirm we're focusing on the right areas.
You come away with a sharp read on the opportunity and a plan we can run with.
Build the right team deliver alongside yours
Once the priorities are clear, we identify the people with the right experience to deliver them. You meet the experts who will work with your team before the delivery model is settled, so the people involved are right for the challenge and for your organisation.
Rather than separating advice from execution, our strategic business partners work alongside your people to turn decisions into action. We bring leadership teams together, particularly commercial, data and technology, which too often pull in different directions, so everyone is driving the same plan.
Leave the capability behind
We build the strategy into your people, processes and tools as we go, so the gains hold once we leave. The aim is a business that runs better without us, not one that has to call us back.
Growth strategy & delivery.
Senior people, start to finish, with the fee tied to what actually moves.
7 capabilities, one growth agenda.
Foundation
Strategy
One demand model every capability plans against.
One growth demand model the whole business plans against, with the leaks and opportunities diagnosed from data rather than opinion, and sized before you commit.
- Growth demand modelling
- Growth diagnostics and opportunity sizing
- Roadmap sequencing and trade-offs
- Incrementality measurement
Strategy
Built for your industry
Built on work for brands you know.
£107.5m
Three-year revenue uplift
The contract minimum, after a competitive media pitch for a global sports retailer.
£2.0–3.4m
Production efficiency
Annualised, proven on live briefs in six months for a leading UK online retailer.
3–4 mo
To self-funding
Typical time for a programme to cover its own fees, before performance upside is counted.
75%
Leaner than top-tier rates
Same calibre of thinking, without the global real estate and bench overhead.
12k
Consumers surveyed
A heritage outdoor, ski and performance footwear and apparel brand
11
Demand spaces mapped
A heritage outdoor, ski and performance footwear and apparel brand
30+
Needs decoded per occasion
A heritage outdoor, ski and performance footwear and apparel brand
10k+
Shoppers surveyed
A leading UK omnichannel retailer in fashion and electricals
11
Demand spaces per category
A leading UK omnichannel retailer in fashion and electricals
263
Index in strongest space
A leading UK omnichannel retailer in fashion and electricals
9 → 1
Agencies assessed
A global consumer retailer re-pitching its media account
8
Evaluation dimensions
A global consumer retailer re-pitching its media account
100%
NDA completion
A global consumer retailer re-pitching its media account
£107.5m
Three-year revenue uplift
A global sports retailer's performance media pitch
3x
Spread in commission rates
A global sports retailer's performance media pitch
50%
Of the retainer at risk
A global sports retailer's performance media pitch
£2.0–3.4m
Production efficiency
A leading UK online retailer's content studio, rebuilt
30–70%
Lower cost per asset
A leading UK online retailer's content studio, rebuilt
3–4 mo
To self-funding
A leading UK online retailer's content studio, rebuilt
100+
Customer attributes
A leading luxury jewellery house
57%
In three household types
A leading luxury jewellery house
1 step
Prospect research
A leading luxury jewellery house