Growth Strategy & Delivery

Growth delivered by Partners from the world's leading consulting firms, at a fraction of the cost. We work with your teams through implementation, because advice without execution is just a recommendation.

A growth consultancy built differently

Excellence at the core

Partners from the world's leading strategy firms. The same rigour, none of the distance. We work integrated with your team, from strategy through to implementation.

The right expert every time

Every partner works with our in-house team to assemble the best people in their fields right now, brought in to deliver your outcome.

Lean by design

No global real estate, no layers of hierarchy. Up to 75% lower costs for the same calibre of work and we stay for delivery.

Why REAL is the right choice

We stay to deliver

Embedded with your team, accountable for the outcome. We do not hand over a deck; we advise, act, and see it through.

Paid for results

Fees tied to outcomes. We earn when the work pays off for you.

~18% agency fees cut, reinvested in media

A nine-agency competitive pitch for a multi-market retailer, benchmarked and negotiated to one defensible choice.

5 areas of expertise, one growth agenda.

Built on work for brands you know.

ONLINE RETAIL

HIGH-STREET RETAIL

GLOBAL BRAND

LUXURY

Growth you can measure.

We tie our fee to the outcome, so we are measured on the same numbers you are.

£107.5m

Minimum three-year revenue uplift

Written into the contract after a competitive media pitch for a global sports retailer, with half of the winning agency retainer placed at risk against it.

£2.0–3.4m

Annualised production efficiency

Proven on live briefs in six months for a leading UK online retailer, with the AI capability owned in-house, not rented.

~18%

Agency fees cut, reinvested in media

A nine-agency competitive pitch for a multi-market retailer, benchmarked and negotiated to one defensible choice.

3–4 mo

To self-funding

Typical time for a REAL programme to cover its own fees, before performance upside is counted.

75%

Leaner than top-tier rates

Same calibre of thinking, without the global real estate and bench overhead.

Built for your sector

Retail

Luxury

Hospitality

FMCG

Marketplace

Omnichannel retail

Selected work

Six engagements, each one carried from the first conversation to the number it moved.

01OUTDOOR & PERFORMANCE APPAREL
02OMNICHANNEL RETAIL
03RETAIL
04SPORTS RETAIL
05ONLINE RETAIL
06LUXURY

OUTDOOR & PERFORMANCE APPAREL

12k: Consumers surveyed across five European markets, on their last purchase occasion

A heritage outdoor, ski and performance footwear and apparel brand

Strong brand love, but boxed in. The brand was strongly associated with one or two categories, which capped its permission to grow into apparel and everyday occasions. Leadership had no shared, fact-based picture of where future demand sits, by need and occasion rather than by demographics alone. Brand strengths, white space and consumer perception varied sharply from one country to the next. Without a map of the market, investment risked chasing head-on competition instead of the spaces where the brand could win a disproportionate share.

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OMNICHANNEL RETAIL

10k+: Shoppers surveyed, anchored on their most recent purchase

A leading UK omnichannel retailer in fashion and electricals

Strong on the basics, but no reason to choose. The retailer competed against more than 20 established players across fashion and electricals, two of the most fiercely contested categories in the UK. Broad awareness and solid performance on trust, value and delivery were not enough, because the drivers that actually decide a purchase were being ceded to rivals. Leadership needed an evidence base for three questions: who the most valuable shoppers are, what truly drives their choice, and where to focus to win.

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RETAIL

9 → 1: Agencies assessed to one confident, defensible choice

A global consumer retailer re-pitching its media account

The retailer had outgrown its incumbent media partner. Performance had plateaued with a technology partner that brought limited strategic thinking and leaned on black-box automated buying, with no path to step-change growth. The in-house paid media team was absorbed by executional admin, leaving no capacity for innovation, learning agendas or meaningful media governance. With no competitive market intelligence, the business was negotiating fees in a vacuum and held no leverage.

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SPORTS RETAIL

£107.5m: Minimum three-year revenue uplift, contractually committed

A global sports retailer's performance media pitch

A first structured, competitive RFP for performance media. Without one, the client had no way of knowing whether the incumbent commission rate was competitive, no accountability structure tying agency fees to results, and no leverage on fees, technology costs or growth commitments. Media investment, agency fees and the way performance was measured had never been benchmarked side by side.

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ONLINE RETAIL

£2.0–3.4m: Annualised production efficiency, proven on live briefs

A leading UK online retailer's content studio, rebuilt

A £6.76m studio cost base that could not scale to meet a structural shift. Content is now made for three audiences at once: the customer who buys, the platform algorithm that decides who sees it, and the AI assistants increasingly answering the question of what to buy. Meta and Google reward volume and variety rather than one hero asset, and on a media budget of £40m to £60m the studio is the largest lever the business holds. The advantage also compounds, because every cycle of better creative teaches the platforms and sharpens the next one. None of it scales by hiring.

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LUXURY

100+: Customer attributes audited, documented and governed across eight categories

A leading luxury jewellery house

A high-value, relationship-led client base the team could not see or act on in one place. Customer intelligence lived in CSVs and spreadsheets, so knowing what data existed, where the gaps were and which attributes mattered meant digging through files by hand, and some attributes covered only 15 to 50% of customers with no way to see it. Relationship managers and client advisors had no single place to see a customer in full, because value, persona, channel, product history and risk flags sat across separate analyses, spreadsheets and tools. Prospecting meant more than 30 minutes of manual searching per name, and media spend was set without a grounded picture of who the customers are or which channels genuinely reach them.

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“The best strategy in the world is worthless if the change never lands. Anyone can build the deck. Delivery is the hard part.”

Rapha Estripeau

Founder & CEO

Former BCG Partner · Retail, luxury and consumer growth

Get in touch

Every engagement begins with a conversation.

Bring us your challenge, and we will give you an honest assessment and a clear point of view.

Growth Strategy & Delivery

A growth consultancy built differently

Excellence at the core

The right expert every time

Lean by design

Why REAL is the right choice

We stay to deliver

Paid for results

~18% agency fees cut, reinvested in media

5 areas of expertise, one growth agenda.

Media & marketing

Growth & expansion

Data, AI & content

Customer, loyalty & CRM

Pricing, promotions & margin

Built on work for brands you know.

Growth you can measure.